lily wang

Living between Germany and Shanghai

Email ·  mail@lily-wang.com

China Market Strategy, Social Media Expert, Chinese Blogger, Source Specialist

I’m Chinese native speaker, have few years working experience in China marketing field. Familiar with all the digital media Platforms. Good at digital & social strategy & media strategy. I served for international brands and Chinese brands before to make digital or media or media strategy, such as SUBWAY/GOODYEAR/YSL/DIOR/ Estée Lauder ……

I’m also a blogger writing about travel stuff on Chinese Wechat and xiaohongshu platforms. I was invited by Qunar.com the biggest China travel company in China to share travel tips and experience in their Wechat fans group online. If you have any travel business with Chinese, l also can offer your resource and consulting.

Since China is the biggest consumer market in the world. Chinese Market is completely different, as you might know Google and Facebook almost all the western Medias don’t work in China. China has their own social media platforms /E-commerce platforms and operate in different way. Chinese customers think and behave differently and have other demands and different habits. So doing business in China, learning more about the Chinese Market and its unique characteristics, is essential. With my help and resources. Entry the Chinese the market establish, optimize and expand your social and digital media strategy, help your business grow, save your time and money.

·         If you want to do any kind of business in China but don't know where to start, I can help offering you the information and help you thinking through.

·         If you need a professional Chinese introduction about your company or projects in Chinese l can help you with Professional PowerPoint presentations, Project descriptions and other marketing materials to address your Chinese customers and business partners.

·         I can help businesses, from startups to big names develop optimal solutions for entry and growth in the Chinese market.

Ø  China Market consulting

·         China Market Entry Strategy Consulting

·         Help making your Brand Positioning & Tactic more suitable.

·         Establish, optimize and expand your digital strategy& social media strategy & media strategy.

·         Chinese digital media strategy.

·         Social media strategy and buying (Wechat/Weibo/xiaohongshu……)

·         Wechat/Weibo/xiaohongshu/ KOLs (Influencers) strategy and buying.

·         Set up your brand accounts on Chinese popular social platforms.(eg: Wechat/Weibo/Redbook……)

·         E-commerce promotion and event planning, copywriter for E-commerce platform.

·         Additional: l can also offer E-commerce platforms services, starting new shops and promote them.

Ø  China TRADE

This apart will cooperate with my college who has more than 10 years working experience with manufacturing trade.

·         Alibaba and other B2B website sourcing

·         Quotes and samples collection and evaluation;

·         Negotiate for you to get a reasonable price.

·         Receive samples from manufacturers.

·         Offer shipping solution.

Ø  More service

Additionally in the context of all projects and interactions with Chinese clients and business partners, I can also help with English translations to Chinese or act as a copywriter in Chinese for marketing material and business communication.